board of directors

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Keelyn Tyler I is the Founder and Executive Director of Guidance Attention Motivation Education (G.A.M.E.), bringing more than a decade of experience mentoring, developing, and advocating for young people across Milwaukee and beyond. A former walk-on at Marquette University under Coach Tom Crean, Keelyn embodies the discipline, leadership, and resilience that he now works to instill in the next generation of student-athletes.

Throughout his career, Keelyn has helped 53 student-athletes earn college opportunities, including 14 Division I athletes and 4 professional players. His work spans athletic development, academic support, character growth, and long-term life mentorship. Keelyn also has extensive experience mentoring youth with special needs and has served as a paraprofessional and assistant basketball coach for eight years at Milwaukee Hamilton High School.

Keelyn’s basketball leadership extends into elite grassroots programs as well. He has served as a Mentor & Coach with Team Hali, and previously with Wisconsin Playmakers, Kevon Looney Elite, and Milwaukee Spartans. Through his brandMKE marketing business, he also helps student-athletes navigate NIL (Name, Image & Likeness) opportunities, financial education, and personal branding.

His commitment to youth goes beyond sports. While working with the Running Rebels, he served in several high-impact roles, including JCIP Lead Facilitator at the Vel Phillips Youth Detention Center, ATAC Advocate, and VFZ Mentor at both Milwaukee Hamilton and Milwaukee Washington High School. In these roles, Keelyn provided restorative support, accountability coaching, and positive guidance to young people facing significant life challenges.

Across every role, Keelyn’s mission remains the same: to mentor, support, and equip young people with the tools they need to succeed on the court, in the classroom, and in life. His leadership drives G.A.M.E.’s vision of creating stronger futures through mentorship, education, athletics, and community.

Sarah Schuh serves as the President of Guidance Attention Motivation Education (G.A.M.E.), bringing a wealth of experience in business management, marketing, and nonprofit leadership. A graduate of Lakeland College with a degree in Business Management and Marketing, Sarah combines her professional expertise with a deep personal connection to G.A.M.E.’s mission.

Sarah’s involvement with G.A.M.E. began as the parent of a mentee, giving her a unique perspective on the program’s impact. She has witnessed firsthand how G.A.M.E. transforms the lives of young people, fostering growth on the court, in the classroom, and in life. This dual perspective—as both a parent and administrator—allows her to guide the organization with empathy, insight, and a results-driven approach.

In her role as President, Sarah has been pivotal in administration, overseeing program operations, strategic planning, and organizational development. Her leadership ensures that G.A.M.E. continues to operate efficiently while maintaining its high standards of mentorship, education, and youth empowerment.

With a passion for cultivating opportunity and fostering leadership in young people, Sarah is committed to ensuring that every student-athlete served by G.A.M.E. has the resources, support, and guidance needed to succeed. Her vision and dedication continue to drive the organization’s growth and long-term impact in the community.

Lenzy Crawford is the Vice President of Guidance Attention Motivation Education (G.A.M.E.) and a dedicated advocate for youth development. A Marquette University graduate, Lenzy combines his passion for education, athletics, and community engagement in every role he undertakes.

He currently serves as a Teacher and Assistant Basketball Coach at Milwaukee Riverside, mentoring student-athletes on and off the court. Beyond education, Lenzy is a licensed Real Estate Agent with Homestead Realty, helping families achieve their homeownership and investment goals. He is also the Co-Owner of Scene 1, where he focuses on entrepreneurship and community engagement initiatives.

With a strong commitment to mentoring, leadership, and creating opportunities for youth, Lenzy brings a wealth of experience and a unique perspective to G.A.M.E.’s mission of developing student-athletes on the court, in the classroom, and in life.

Pat Bell serves as the Treasurer at Guidance Attention Motivation Education (G.A.M.E.), bringing a unique combination of leadership, mentorship, and financial expertise to the organization. A proud graduate of University of Wisconsin–Whitewater, Pat combines a strong academic foundation with extensive experience in education and athletics.

Before joining G.A.M.E., Pat dedicated years to teaching and coaching, serving as a Teacher and Head Coach at Milwaukee Hamilton High School. In this role, Pat developed student-athletes not only on the court but also in the classroom, fostering growth, resilience, and leadership among young people.

As a mentor and community leader, Pat brings the same dedication to guiding G.A.M.E.’s financial strategy, ensuring resources are managed effectively to maximize impact on youth programs. With a focus on accountability, transparency, and strategic planning, Pat plays a critical role in sustaining the organization’s mission to mentor and educate student-athletes on the court, in the classroom, and in life.

Pat’s dual background in education and finance allows them to connect deeply with the community while maintaining strong fiscal stewardship, ensuring that G.A.M.E. can continue to provide life-changing opportunities for young people across Wisconsin.